Where I come from we use the word ‘tight’ to describe someone who is thrifty - the word is often used to poke gentle fun at friends or colleagues. Nowdays being careful with money has become sexy, with the weekend papers full of ways to beat the credit crunch, and 101 ways to survive a financial crisis. Suddenly managing the pennies is the new cool - well, maybe not cool, but certainly being aware of, and managing all the costs associated with your household or business is now a priority.

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