James Bond and BPM
The latest publicity binge around James Bond rings a bit hollow with me. Maybe its age, maybe it’s the actor, or maybe it’s just me, but from my perspective James Bond peaked early with Goldfinger. It had the best Bond actor – Sean Connery, the best plot – Goldfingers ‘operation grand slam’ to break into Fort Knox, but not to steal any gold. Instead he planned to blow up an atomic bomb and make the gold radioactive. (Of course James Bond knew for exactly how long it would remain radio active, and how much Goldfinger’s gold would increase in value as a result). It had the best car, the best bond girl (Honor Blackman) and the best bond baddie – Oddjob with his deadly hat.
I even remember doing a university physics question based on Goldfinger’s Ruby laser melting the door of Fort Knox. It also featured my favourite part, which was ‘Q’ in the research labs, giving out the gadgets, and asking that Bond took good care of them and returned them intact (often with a caustic reference to the fate of previous items).Bond, as always, plays the role of the inattentive schoolboy in the science labs.
Q explains what the gadget will do, and how to operate it – essentially a classic horizontal sales pitch. We are always left wondering what scenario will evolve to require *exactly* that gadget to get Bond out of certain death. He is always patient (I would have reached for the ejector seat or machine guns much earlier), and almost always right. In his own way he waits for a specific need before implementing.
This blog entry was triggered by attending a partner seminar where the focus was how to move from horizontal technology to vertical solutions. As the technology continues to evolve, with Software as a Service, ‘Cloud computing’ working with, or against, traditional software models, one of the key things a vendor can bring to a client is expertise in the vertical solution. Solutions have a particular appeal for clients – they are seen as lower risk, they have case studies and business cases associated with them, and they are often a first step towards true enterprise BPM deployment.
As well as being one of the worlds leading BPM ISVs, Singularity works with our clients and partners to implement industry solutions. Examples of these are available on our website, and I would encourage you to look at these. We would welcome your feedback. We are always interested in other partners to join our solution ecosystem – if you are interested please drop me an email at m.savage@singularity.co.uk.
Thanks for reading.
About the author: Manus Savage is the Partner Manager at Singularity, a leading BPM vendor (www.singularity.co.uk).
Author : Manus Savage
Tags: BPM, Partners, SaaS, Vertical_Solutions